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M A R K E T IN G M A N A G E M E N T
 
U n it– I
M a rk etin g – D efin ition – Im p ortan ce – C on cep ts in M ark etin g, M ark etin g T a sk s
(C on ven tion al & S tim u lation al M ark etin g, M ain ten an ce M ark etin g, S yn ch ro
M ark etin g) M ark etin g C on cep ts – T rad ition al an d M od ern C on cep ts – M ark etin g
E n viron m en t, M ark etin g S trategies – K in d s of M ark etin g S trategies – M ark etin g M ix
C on cep t – M ark etin g R esearch an d In form ation – O b jectives an d P rocess.
U n it– II
M ark et S egm en tation – B ases for S egm en tin g C on su m er an d in d u strial M ark et
– M ark et T argetin g an d P rod u ct P osition in g - C on su m er B eh aviou r – Factors
In flu en cin g C on su m er B eh aviou r - S ales Forecastin g – T ech n iqu es.
U n it– III
P rod u ct – M ean in g –C lassification of G ood s – P rod u ct P lan n in g - P rod u ct L ife
C ycle – N ew P rod u ct D evelop m en t – N ew P rod u ct A d op tion P rocess - In n ovation –
P rod u ct O b solescen ce – E lim in ation – P rod u ct R elated S trategies – B ran d in g,
L ab elin g, T rad e M ark – P ack agin g – N ew T ren d s in P ack agin g - C op y R igh t P aten ts.

U n it– IV
P ricin g - M ean in g an d O b jectives - P ricin g P olicies an d S trategies P ricin g
M eth od s - D istrib u tion – S election of ch an n el of d istrib u tion – w h olesalers an d
retailers – fu n ction s an d im p ortan ce – T ran sp ort – role an d im p ortan ce in
d istrib u tion n etw ork - W areh ou sin g d ecision s - M an agem en t of p h ysical
d istrib u tion .
U n it– V
P rom otion – P rom otion M ix – P u rp ose of P rom otion - P rom otion S trategy – S ales
P rom otion – A d vertisin g –U ses of A d vertisin g – K in d s of A d vertisin g B u d get - S ales
M an agem en t - S alesm an sh ip Q u alities – E ffectiven ess in S ellin g – S ales P rocess –
P u b licity – typ es - p u rp ose.
U n it– V I
C on su m erism – p rob lem s of con su m er p rotection – D evelop m en ts in
C on su m er P rotection in In d ia - G overn m en t an d M ark etin g – IS I, A G M A R K , P u b lic
D istrib u tion of essen tial com m od ities – N eo M ark etin g T ren d s – e-M ark etin g – T elem ark etin g – G reen M ark etin g – E ven t M ark etin g – Viral M ark etin g – D irect
M ark etin g- E th ics in M ark etin g