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Services Marketing (Code: bu 36)

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Services Marketing Services Marketing

Services Marketing SOLVED PAPERS AND GUESS 

 

Product Details: Bharathiar Universit Services Marketing Management PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2016

 

RATING OF BOOK: EXCELLENT

 


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Bharathiar University book solutions now mehta solutions brings top solutions for Bharathiar University. this Services Marketing contains previous year solved papers plus faculty important questions and answers specially for Bharathiar University .questions and answers are specially design specially for Bharathiar University students .

 

Please note: All products sold on mbanotesindia.com  are brand new and 100% genuine

 

  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year plus guess

 

  PH: 09871409765 , 09899296811 FOR ANY problem

 

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS   

 

SERVICES MARKETING

Unit-I

 

Services Marketing – Meaning – Nature of Services – Types and Importance –Relationship Marketing – Mission, Strategy, Elements of Design, Marketing Plan Market Segmentation.

 

 
Unit-II

 

Marketing Mix Decisions: Unique Features of Developing, Pricing, Promoting and Distributing Services – Positioning and Differentiations Strategies, Quality of Service Industries – Achievement and Maintenance, Customer Support Service.
 

 

Unit-III

 

Marketing of Hospitality: Perspectives of Tourism, Hotel and Travel Services – Airlines, Railway, Passenger and Goods Transport – Leisure Services.

 

 
Unit-IV

 

Marketing of Financial Services: Concept – Features of Banking, Insurance, Lease, Mutual Fund, Factoring, Portfolio and Financial Intermediary Services.

 

Unit-V

 

Marketing of Non-Profit Organizations: Services Offered by Charities – Educational Service – Miscellaneous Services – Power and Telecommunication.

 

Old price: 450.00 Rs
Price: 325.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
Company MAXXmarketing GmbH
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