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Annamalai university mba assignments solved

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Annamalai university assignments solved

2.1 PRODUCT AND SERVICES MARKETING
1. Service sector has a significant contribution in growth of an economy. Do you
agree or not? Substantiate yours views.
2. Explain in details, how can the product life cycle (PLC) concept be
operationalised in a real life situation.
3. Why do customers switch service provider? Can you do anything as a marketer
to prevent the customers from switching?
Discuss the importance of location decisions for educational services.
4. Discuss pre - test marketing and test marketing with suitable examples. What
are the various steps will you undertake to test market for water filter designed
and targeted for institutions.
2.2 MARKETING RESEARCH
1. “A descriptive research design is formal and rigid whereas exploratory research
design is informal and flexible.” Explain this statement by using Indian examples.
2. Do you agree that data obtained through experiments are more valid and reliable
than through surveys and observations? Why or why not? Explain.
3. Prepare a questionnaire for studying the marketability of a hypothetical consumer
product.
4. “Sampling error is an inherent part of the sampling process; it cannot be
eliminated.” What do you think about this statement? Do you agree or disagree?
Explain.
2.3 CONSUMER BEHAVIOUR
1. Government of India would like to introduce ‘Battery Operated Passenger Car’ in
order to reduce the pollution and global warming but the fare may be high. As a
consumer diagnose the issue and state your attitude towards the fare.
2. As a consumer behaviourist, how do you identify, explore and assess the rural
consumer’s behavior with regard to fashionable products? Critically analyse
this statement.
3. Analyse and assess the consumer decision making process and bring out the
impediments while buying a high priced car like- Mercedes Benz, Rolls Royce,
etc.
4. China is producing and selling low quality products at cheaper rate to India due
to the impact of globalisation. As a consumer, state your pros and cons of above
said issues.
3
2.4 GLOBAL MARKETING
1. Discuss the euro dollar market with international liquidity and role of SDRS.
2. Explain the different positioning strategies consider any four home appliance
items and discuss the positioning strategies adopted by the global marketers.
3. An international company is planning to introduce an ultra modern luxury car.
Suggest suitable marketing strategies to develop your sales in both Indian and
International Market. .
4. Discuss the cultures and ethical issues that affect the global trade with suitable
example.
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. “Salesman should be assigned to that particular territory where his relative
contribution to profit is the maximum”. Discuss this statement and describe the
determinants of sales territory.
2. “The job of personal selling is not merely of booking orders” In the light of this
statement, describe the nature of the selling job and the process of selling in this
present competitive world.
3. As a marketing manager for a nondurable manufacturing company, what factors
would you consider and what process would you adopt to select a distribution
channel? Explain.
4. Some people opine that a middleman increases the cost of marketing, while
others praise it as it adds value to the product. How would you reconcile these
two opposite views?
2.6 STRATEGIC MANAGEMENT
1. Trace the path taken from organizational resources and organizational behaviour
to the development of strategic advantage.
2. In what way can timing and competitor reaction be crucial for a strategic choice?
Discuss.
3. Congruence and co-ordination among strategies should take place through
vertical and horizontal fit. Explain.
4. Companies should evaluate performance on the basis of a combination of
quantitative and qualitative criteria. Why? Discuss.
4
2.7.1 E-BUSINESS
1. Give a detailed presentation on designing, developing and deploying the on-line
business system for textile industry.
2. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
3. “EDI is not especially complex or convoluted, but many EDI projects fail when
responsibility is thrust wholly on the IT staff”. Discuss in detail.
4. Globalization has put increased pressure on organizations to operate at entirely
new level of effectiveness. This can be managed through application of BPR tools
to reduce procedures and the use of IT for effective decision-making. Present
your perspectives elaborately.
2.7.2 BUSINESS RESEARCH METHODS
1. Consider the following research questions,
(a) How do the minority groups at a certain university view the students
counseling program?
(b) Examine the relationship between intelligence and creativity among the
students.
Indicate
(i) The type of research that would best answer the question
(ii) An appropriate sampling method
(iii) The best method of collecting the data.
2. Discuss the role of Regression analysis in business and industry. How are
Regression Coefficients helpful in analysing the Regression lines?
3. The mean weekly sales of soap bars in department stores were 146.3 bars per
store. After an advertising campaign, the mean weekly sales in 22 stores for a
typical week was increased to 153.7 and showed a standard deviation of 17.2.
Was the advertising campaign successful?
4. Prepare questionnaire for the following research problem.
“Identify the factors influencing recently married couples striking a divorce”

1.1 PRINCIPLES OF MANAGEMENT
1. Choose one academic administrator and another public administrator and
conduct interview and then ask them how their job differs from that of business
managers. How do they know how well their department, institution or
organization is performing, since profit is probably not one of the criteria for
assessing effectiveness and efficiency?
2. Design an interview schedule and conduct the interview a manager in your
locality and ask him how many subordinates he has. Are different numbers of
subordinates supervised at the top, the middle, and the bottom of the
organizational hierarchy? What really determines the span of management in
the organization.
3. “There are two notions about relationship between job satisfaction and
productivity: a happy worker is a productivity one; a happy worker is not
necessarily a productive one. Critically evaluate this statement and bring out the
situations under which each statement is true”.
4. “Planning is the basis, delegation is the key, information is the guide, and action
is the essence of control of.” Trace the relationship between control and other
functions with real life examples.
1.2 MARKETING MANAGEMENT
1. Examine the suitable demographic segmentation variables other than age and
sex for the following industry
• Two wheeler
• Brewery
• Insurance
2. You have been selected by the ABC pharmaceutical company to be a salesforce
for the period of three years. Identify and describe how you would progress
through the steps in effective selling.
3. Select an example of a new product failure in the recent context. Explore and
prepare a report highlighting the causes for its failure. Do you think a better
understanding of consumer behaviour could have contributed to its success in
the market place? Do you accept or not? Justify your stand.
4. Design a questionnaire to determine repeat purchase behaviour and brand
loyalty with respect to
• Fairness cream
• Mobile
• Sports shoe
• Ready-to-wear garments
3
1.3 FINANCIAL MANAGEMENT
1. Design an appropriate capital structure which yields more profitability of a
service industry of your choice. Illustrate your answer with the help of an
EBIT-EPS analysis.
2. The finance manager should take an account of the time value of money in order
to take a correct financial decision. Elucidate the statement with the help of
suitable illustration.
3. The goal of capital management is the maximisation of long run earning to
present share holders.-Comment
4. You are a finance manager in a manufacturing organization. You came to know
the sales are very low when compared to the last year. So you have decided to do
credit sales. Draft a proposal highlighting the decision areas to be concentrated
to avoid non-payment.
1.4 OPERATIONS MANAGEMENT
1. Selecting a facility location usually involves a sequence of decisions. This
sequence can include a national decision, a regional decision, a community
decision and a site decision. Elucidate your views with reference to the above
context.
2. Why is the management of projects a challenge for most of the managers in
production systems? How do these managers meet those challenges? What tasks
must the project team perform before the project begins? What tasks must the
project team perform as the project progresses?
3. Rane is a medium size manufacturer of oil field pumps. The firm has developed
a new model of high-pressure, secondary-recovery purge pump which improved
performance. Hemalatha, manager of process engineering, is trying to decide
whether Rane should make or buy the electronically controlled input valve for
the new pump. Her engineers have developed the following estimates:
Make
(Process A)
Make
(Process B) Buy
Annual volume 10000 units 10000 units 10000 units
Fixed cost/year Rs.100,000 Rs.300,000 ---
Variable cost/unit Rs.75 Rs.70 Rs.80
a) Should Rane make the valve using Process A, make the valve using Process
B, or buy the valve?
b) At what annual volume should Rane switch from buying to making the valve
using Process A?
c) At what annual volume should Rane switch from Process A to Process B?
4
4. A JIT implementation team is evaluating lot sizes and setup times throughout
the factory. The first machine to be evaluated currently requires about 20
minutes for the machine operator to complete a changeover between different
part types. Each part requires 1.2 minutes for processing. Parts are currently
produced in batches of 60 units. The labor rate is Rs.14.50 per hour.
a) What is the current average labor cost per part, including changeovers?
b) If the changeover time could be reduced to 10 minutes, how much labor cost
per part would be saved using the current batch size of 60 units?
c) If the changeover time could be reduced to 10 minutes, how much could the
batch size be reduced in order to achieve the current average labor cost per
unit?
1.5 HUMAN RESOURCE MANAGEMENT
1. “One reason for implementing global training programmes is the need to avoid
business losses due to cultural insensitivity”. What sort of training programme
would you recommend to avoid such cultural insensitivity?
2. Bring out some real life examples of how to use interest inventories to improve
employee selection. In doing so, suggest some examples of occupational interests
that you believe might predict success in various occupations including
Professor, Accountant and System Analyst.
3. Design a graphic rating scale for the below mentioned professions:
i. Secretary
ii. Engineer
iii. Web Designer
4. Develop an incentive plan for the following positions:
i. Chemical Engineer
ii. Plant Manager
iii. Used car sales force
iv. First-line supervisor
Examine the factors that you have to consider in reaching your conclusions.
1.6 STATISTICS FOR MANAGERS
1. The personal director of a company wishes to select applicant for advanced
training without regard to sex. Let ‘W’ denote Women and ‘M’ Denotes men and
the pattern of arrival be M WWW MMM WW M WWW MMMM W M W MM WWW
MM W MMMM WW M WW MMMM WW M WWWW MM WW M W M WW. Will
you conclude that the applicants have arrived in a random fashion?
2. The following represent the number of unit of production per day turned out by
four different workers using five different types of machine:
5
Machine Type
Worker A B C D E Total
1 4 5 3 7 6 25
2 5 7 7 4 5 28
3 7 6 7 8 8 36
4 3 5 4 8 2 22
Total 19 23 21 27 21 111
On the basis of this information , can it be concluded that (1) the Mean
Productivity in the same for different Machine, (II) the worker’s don’t different
with regard to productivity
3. The average monthly sales of 5000 firms are normally distributed, its mean and
standard deviation are 36,000 and 10,000 respectively, Find.
a. The number of firm have sales over 40,000
b. The percentage of firms having sales between Rs. 38,500 and Rs 41,000
c. The number of firm having sales between Rs. 30,000 and Rs. 40,000
The relevant extract of the area table (under normal curve ) is given below
Z 0.25 0.40 0.5 0.6
Area 0.0987 0.1554 0.1915 0.2257
4. Mr. Ramana and Miss. Lalita, Researchers of Management department, Adopted
different sampling techniques while investigating the sample of the students to
know the number of students falling in different intelligence level. The results are:
Researcher Below Average Average Above Average Genius
Ramana 129 90 66 15
Lalita 80 66 50 4
On the basis of the above data, can we say that the two researchers have
adopted significantly different sampling techniques? Test the hypothesis at (a)
0.05 and (b) 0.01 level significance.
1.7 MANAGERIAL COMMUNICATION
1. Compare the barriers to oral and writtern communication. Which is more
challenging? Provide the ways and means of overcoming these challenges.
2. What is the relationship between leadership behaviour and effectiveness of
communication? As a leader draft a letter to your subordinates to propose new
product ideas. (Assume a FMCG company of your choice)
3. What is Blogs can be used to promote business for a company selling designer
leather goods? List out the essential characteristics of a good blog.
4. In what way business and academic reports differ? Draft a business report to be
submitted by a Regional sales manager to Vice President of a company marketing
medical equipments.
6
1.8 ADVERTISING AND SALES PROMOTION
1. Discuss the ethical issues connected with advertising with examples
2. Comment on the methods of post testing of an advertisement copy. For an
effective brand building excessive globally, how will you choose your celebrities?
enlist reasons for it.
3. Mark five advertisement in a magazine identity the message strategy, appeal and
execution. All frameworks for each advertisement did the creative select the right
combination for advertisement? What other message strategies (or) executional
framework could have been used.
4. Select the advertising campaign and develop what you think are the objectives of
the advertisement how has the message design achieved/attempt to achieve
these objectives?

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. The issues that arise in consultant-client relationship are preventable? How?
Explain.
2. "Change does not occur in a vacuum" Discuss the factors operating both within
and outside the organisation.
3. Change is a process that can be enabled, not managed. Discuss.
4. T-Groups are probably the oldest OD intervention but still now we are using it
why? Substantiate your views?
2.2 TRAINING AND DEVELOPMENT
1. Devise a development program for the managerial personnel of an MNC
2. Identify the procedures and their pitfalls for the effective implementation of MDP
in organizations and suggest suitable measure to avoid pitfalls.
3. Discuss the training methods available for the development of various skills of
Public Sector employees with suitable illustrations.
4. Examine the training evaluation practices in Indian industries.
2.3 LABOUR WELFARE
1. Discuss the legal provisions governing sanitary and hygiene facilities under the
factories Act.1948.
2. Explain the milestones in the development of labour welfare in India.
3. Discuss "arising out of and in course of employment" as used in Workmen's
Compensation Act.1923.
4. What are the measures that can be taken to improve the working conditions?
Quote an example of a large industrial unit.
3
2.4 INDUSTRIAL RELATIONS
1. Sketch the existing models of Workers Participation in Management followed in
Indian industries? Critically evaluate and identify their limitations and suggest
suitable measures to overcome it.
2. “Trade unions are inevitable for Industrial democracy” – Comment on this
statement with regard to its principles and functions.
3. Critically assess the administrative machinery set up by Central and State
Governments for resolving industrial disputes in India. How far it is effective?
Bring out your suggestions to make them more effective?
4. With recent examples, explicate the collecting bargaining practices followed in
Indian Public sectors. How far it differs from Private Sectors?
2.5 WAGES AND SALARY ADMINISTRATION
1. Is wage paid to the person for the job done by him or for the designation what he
holds? Examine this statement with the help of the evidences from industry.
2. “Equal pay for equal job”. Do you agree with this statement? Justify your stand
by quoting examples from the pay structures of State and Central Governments
for the same job.
3. Why does collective bargaining fail in most of the time? Identify the reasons for
the failure and suggest fruitful measures to make the collective bargaining
success.
4. Do fringe benefits motivate the employees to enhance productivity? If yes, quote
few examples from Government and Private sector companies. If not, identify the
rationale behind offering such fringe benefits.
2.6 STRATEGIC MANAGEMENT
1. Trace the path taken from organizational resources and organizational behavior
to the development of strategic advantage.
2. In what way can timing and competitor reaction be crucial for a strategic choice?
Discuss.
3. Congruence and co-ordination among strategies should take place through
vertical and horizontal fit. Explain.
4. Companies should evaluate performance on the basis of a combination of
quantitative and qualitative criteria. Why? Discuss.
4
2.7.1 E-BUSINESS
1. Give a detailed presentation on designing, developing and deploying the on-line
business system for textile industry.
2. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
3. “EDI is not especially complex or convoluted, but many EDI projects fail when
responsibility is thrust wholly on the IT staff”. Discuss in detail.
4. Globalization has put increased pressure on organizations to operate at entirely
new level of effectiveness. This can be managed through application of BPR tools
to reduce procedures and the use of IT for effective decision-making. Present
your perspectives elaborately.
2.7.2 BUSINESS RESEARCH METHODS
1. Consider the following research questions,
(a) How do the minority groups at a certain university view the students
counseling program?
(b) Examine the relationship between intelligence and creativity among the
students.
Indicate:
(i) The type of research that would best answer the question
(ii) An appropriate sampling method
(iii) The best method of collecting the data.
2. Discuss the role of Regression analysis in business and industry. How are
Regression Coefficients helpful in analysing the Regression lines?
3. The mean weekly sales of soap bars in department stores was 146.3 bars per
store. After an advertising campaign, the mean weekly sales in 22 stores for a
typical week was increased to 153.7 and showed a standard deviation of 17.2.
Was the advertising campaign successful?
4. Prepare questionnaire for the following research problem.
“Identify the factors influencing recently married couples striking a divorce”

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