Note: Attempt all the questions

1) What is media planning? How does a firm go about developing is media plan ? also briefly discuss various media
challenges confronting an advertiser.
2) Choose three or four campaigns for lifestyle products such as perfumes or designer clothes.
3) Choose any one global company and discuss its public relation strategy .also discuss public relation as an
emerging tool in in the promotional mix.
4) Discuss the evolution of advertising business and the changes in recent times. Also describe the various kinds of
advertising agencies.
5) Describe the legal and ethical issues in advertising.
6) Define strategy and its role and relevance in advertising. Also discuss elements of a marketing plan?
7) What is the marketing communication? What are communication tools other than advertising gaining ground in
recent years?