ASSIGNMENT

Course Code    :  MS - 06

Course Title    :  Marketing for Managers

Assignment Code  :  MS-06 /TMA/SEM - I/2019

Coverage    :  All Blocks

Note: Attempt all the  questions and submit this assignment on or before  30

th

April, 2019 to  the coordinator of

your study centre.

1. (a) What do you understand by the terms “Needs and Wants”?  Why and when these terms assume

significance in the context of marketing. Elaborate with a hypothetical example of your choice.

What is marketing? Discuss the various tasks necessary for successful marketing.

(b)  Distinguish strategy from marketing strategy. Explain the process involved in the formulation of

marketing strategy for the following:-(i)  Knocked down furniture.

(ii)  Battery operated small sized passenger car

2. (a) What is a product? When and  why do firms generally diversity their product portfolio? Discuss

with an example from FMCG category.

(b)    Describe  the  concept  of  Product  Life  Cycle  (PLC).  Select  any  two  brands  in  the  recent  past

where PLC concept was considered as tool for market development. Discuss.

3. (a)  Distinguish product  from  Brand. What are the various branding decisions that are available for

marketers with regard to brand name situation in the following:-(i)  New Product offering by the firm.

(ii)  Premium/Niche variant of an existing product.

(b)  Discuss the major determinants of pricing and their limitations if any for the following:-(i)  FMCG Product

(ii)  Home Appliances (Non electronic)

(iii)  Cab Services for an organized player

4. (a)  What is personal selling? Discuss the steps involved in the selling process for the following:

(i)  Software product for Banking Sector

(ii)  Industrial Water Purifier.

(b)  What is sales  forecasting?  Select the  most  commonly  used  methods  by  the  marketers  and the

reasons for their choice.

Explain the role of distribution channel in the success of a brand