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MS-63 SOLVED ASSIGNMENT (Code: ms-63-2018)

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MS-63 SOLVED ASSIGNMENT
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MS-63 SOLVED ASSIGNMENT MS-63 SOLVED ASSIGNMENT MS-63 SOLVED ASSIGNMENT
MS-63 SOLVED ASSIGNMENT HELP 2018
 
Product Details:          MS-63 SOLVED ASSIGNMENT HELP
 
Product Name:            Product Management
 
Format:                         PDF OR WORD FILE by email attachment same day
 
Pub. Date:                     NEW EDITION Current assignment
 
Edition Description:  2018
 
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 Management Programme
ASSIGNMENT
FIRST SEMESTER
2018
MS – 63: Product Management
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-63

ASSIGNMENT
Course Code : MS - 63
Course Title : Product Management
Assignment Code : MS-63 /TMA/SEM - I/2018
Coverage : All Blocks
Note
: Attempt all the questions and submit this assignment on or before 30th April, 2018 to the
coordinator of your study centre.
1. What is a product? Taking the example of T.V., explain the anatomy of the product i.e. the
core benefits, tangible specifications, and augmented features.
2. Briefly explain the concept of Product Life Cycle (PLC). Do all the products follow the bell
shaped curve of PLC? Discuss giving suitable examples.
3. What are the objectives of test marketing? How would you go about test marketing a new
chocolate? Discuss.
4. Explain the stages involved in new product development process, giving suitable examples.
5. Indian toothpaste market is witnessing a lot of changes, with many FMCG companies,
Indian as well as MNCs, launching ‘herbal’ toothpastes. This segment is growing fast and
every player wants to corner a significant share of it. You are a product manager-incharge of
toothpaste category-in a FMCG company which also intends to enter ‘herbal toothpaste’
segment.
(a) How can you use ‘Attribute Analysis’ to generate new product ideas for the
proposed herbal toothpaste? Discuss.
(b) Suggest alternative basis for positioning of the new product.
(c) Discuss the functions that packaging can perform in marketing of toothpaste.
(d) Suggest a brand name for the new product to be introduced by the company,
giving reasons why your choice is a good one.

 

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