MS-66 SOLVED ASSIGNMENT HELP 2018
Product Details: MS-66 SOLVED ASSIGNMENT HELP
Product Name: Marketing Research
Format: PDF OR WORD FILE by email attachment same day
Pub. Date: NEW EDITION Current assignment
Edition Description: 2018
Rating : GRADE A QUALITY DIFFERENT ASSIGNMENT TO DIFFERENT USER
Course Code : MS - 66
Course Title : Marketing Research
Assignment Code : MS-66/TMA/SEM - II/2018
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2018 to
the coordinator of your study centre.
- (a) Define Marketing Research. How and why marketing research assumes significance as
an important link between the consumer and the marketer. Discuss
(b) Explain the various types of research designs that a marketer can consider in undertaking
marketing research activities for the marketing problems faced by the firm.
- (a) What is data in research? Why and when data collection becomes relevant in a research
project? Discuss with a suitable example.
(b) Discuss the basic concepts in sampling and the steps involved in sampling process.
- (a) What is Qualitative research? Identity and discuss the areas where qualitative research
can be used in marketing.
(b) Elaborate the importance of editing, coding, classification tabulation and presentation
of data in the context of research studies. Elaborate
- (a) What is cluster analysis? What are its possible areas of application in marketing
situations?
(b) Koffee Enterprise was established with a presence across the entire coffee value chain
from procuring, processing and roasting of coffee beans to retailing coffee products
across various formats. The company has pioneered the coffee culture by launching
coffee outlets in late 90’s. Today Koffee enterprise has the country’s largest footprint
with multi format outlets enjoying a market share of around 45% in the organized café
segment spread across 220 cities with 1540 outlets.
The introduction of the bean-to-cup format in the café segment at competitive prices
has revolutionized the coffee drinking habits thus driving out-of-home consumption by
installing 30,900 vending machines and 560 kiosks across the country.
Management has found that the vending machine and kiosk business contributed very
little to the overall business and has remarkably declined in terms of consumption thus
impacting a drop in the revenues.
You have been hired by the company to undertake research and offer your
recommendations and future course of action to revive this line of business back on the
track.
Question :
(a) Prepare a marketing research proposal to help Koffee enterprise.
(b) Develop questionnaire to undertake a personal survey for the following set of
respondents:
(i) For consumers to capture personal information and their perception, patronage
and satisfaction with various aspects of the format.
(ii) Owners of the vending machines/kiosks to get insights of the reasons for poor
patronage, competition and consumer experience