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SERVICE MARKETING (Code: MBAMM-106)

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SERVICE MARKETING
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SERVICE MARKETING SERVICE MARKETING
 

SERVICE MARKETING SOLVED PAPERS AND GUESS

 

Product DetailsJaipur National University SERVICE MARKETING 

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2016-17

 

RATING OF BOOK: EXCELLENT

 

ABOUT THE BOOK

FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other ignou book solutions now mehta solutions brings top solutions for ignou. this Jaipur National University contains Notes plus faculty important questions and answers specially for ignou .questions and answers are specially design specially for ignou students . 
 
 
 

 

SERVICE MARKETING


Introduction to Services Marketing : role of services marketing; Characterstic of Services, Classification of Services, Consumer behaviour in service encounters: customer interaction, purchase process, needs and expectations of customers; positioning services in competitive markets: search for competitive advantage; market segmentation, positioning vis-à-vis competitors,


Creating the Service Product : identifying and classifying supplementary services, planning and branding service products, new service development; Services Market Mix, Service Product Planning, Branding and communication; Role of communication in service marketing, internal communication, Service Pricing Strategy, effective pricing, objectives and foundations for setting prices; Service Distribution, options for service delivery, place and time decisions, delivery in cyberspace, role of intermediaries


Service Processes : service process redesign, customer misbehaviour; balancing demand, capacity: fluctuations in demand, capacity constrain, Planning the service environment: Dimensions of service environment; Managing people for service advantage: Service
leadership and culture


Managing Relationship & Building Loyalty : customer-firm relationship, analyzing and managing customer base; Customer Management Relationship System in services marketing; customer feedback and service recovery: customer complaining behavior, Devising Financial Services Marketing Mix Strategies with special reference to Credit Cards, Home Loans, Insurance and Banking.


Effective Service Recovery : Principles and responses to effective service recovery, service quality and the gap model, measuring and improving service quality, defining, measuring and improving service productivity; organizing for service leadership: search for synergy in service management, creating a leading service organization


Services in Global Perspective : International marketing of services; Recent trends; Principal driving force in global marketing of services; Key decisions in global marketing; Services strategy and organising for global marketing.

Old price: 500.00 Rs
Price: 350.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
Company MAXXmarketing GmbH
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