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MC2006 MARKETING MANAGEMENT (Code: MC2006)

MC2006  MARKETING MANAGEMENT
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MC2006  MARKETING MANAGEMENT MC2006  MARKETING MANAGEMENT
 

MC2006 SOLVED PAPERS AND GUESS 

 

Product Details:          Rohtak university MC2006 SOLVED PAPERS AND GUESS

Format:                        BOOK

Pub. Date:                    NEW EDITION APPLICABLE FOR Current EXAM

Publisher:                   MEHTA SOLUTIONS

Edition Description2017

 

RATING OF BOOK:      EXCELLENT



ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Rohtak university book solutions now mehta solutions brings top solutions for Rohtak university. this MC2006 book contains previous year important solved papers plus faculty important questions and answers specially for Rohtak university .questions and answers are specially design specially for Rohtak university students .

 

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Unit-1 Introduction: Concept, nature, scope and importance of marketing: Marketing concept and its evolution; Marketing mix; Strategic marketing planning — An overview.

 

Market Analysis and Selection: Marketing environment—Macro and  Micro Components and their impact on marketing decisions. Market segmentation and positioning, Buyer behaviour, Consumer decision making process.

 

Unit-2  Product  Decisions:  Concept  of  a  product,  Classification  of  products;  Major  product  decisions;  Product  line  and product mix; Branding, Packaging and labeling, Product life-cycle-strategic implications, New product development and consumer adoption process.

 

Unit-3 Distribution Channels and Physical Distribution Decisions: Nature, functions and types of distribution channels; distribution channel intermediaries; Channel management decisions; Retailing and wholesaling. Decision  —  areas in the Management of Physical Distribution.

 

Unit-4  Pricing  Decisions:  Factors  affecting  price  determination;  Pricing  policies  and  strategies;  Promotion  Decisions; Communication  process;  Promotion  mix  advertising,  personal  selling,  sales  promotion,  publicity  and  public  relations; Determining  advertising  budget;  Copy  designing  and  its  testing;  Media  selection;  Advertising  effectiveness;  Sales promotion — tools and techniques.

 

Unit-5 Marketing Research: Meaning and scope of marketing research; Marketing research process.Marketing  Organisation  and  Control:  Organising  and  controlling  marketing  operations.  Issues  and  Developments  in Marketing; Social, ethical and legal aspects of marketing; Marketing of services; International marketing; Green marketing; Cyber marketing; Relationship marketing and other developments in marketing.

 

Old price: 400.00 Rs
Price: 350.00 Rs
Weight: 0.5 Kg
Pages Pages: 141
Quantity: 
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