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Marketing Engineering (Code: ou -23)

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Marketing Engineering Marketing Engineering Marketing Engineering
 

Marketing Engineering SOLVED PAPERS AND GUESS 

 

Product Details: Osmania University Marketing Engineering SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2016-17

 

        RATING OF BOOK: EXCELLENT

 


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Osmania University book solutions now mehta solutions brings top solutions for Osmania University. this  contains previous year solved papers plus faculty important questions and answers specially for Osmania University .questions and answers are specially design specially for Osmania University students .

 

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

  

 

MARKETING ENGINEERING

 

Unit-I

 

Marketing Engineering Approach, Key Concepts of Marketing Engineering (ME), Model, Verbal Model, Box and Arrow Model, Graphic Model, Response Model, Mathematical Model, Models vs. Judgements, Trial / Repeat Model, Marketing Decision Environment, Tools for Marketing Engineering, Business Value of Marketing Engineering, Customer Value, Value in Use Assessment, Economic Life Time Value, Approaches to Measure Customer Value.

 

 

 

Unit-II

 

Segmentation, Targeting, Positioning-Traditional Segmentation, Targeting, Positioning through Brand Linkages, Perceptual Maps, Preference Maps, Limitations of Perceptual and Preference Map. Forecasting Methods- Judgemental Method, Market and Product Analysis Method, Time Series Methods, Causal Methods, Product Life Cycle, New Product Forecasting Models- The Bass Model, Bases Model, Selection of Forecasting Methods.

 

 

 

Unit-III

 

Market Response Models: Concept of a Response Model, Response Models- Aggregate Response Model, Individual Response Models, Shared Expenditure Models, Qualitative Response Models.

 

 

 

Unit-IV

 

Strategic Market Analysis, Strategic Marketing Decision Making, Advertising Budget Model, Rao & Miller Model, Ad Budg Model, The Full Model, Advisor Model, Media Decisions, Steps in Ad Design, Adcad system, Syntex Approach.

 

 

 

Unit-V

 

Geo-Demographic Analysis, Gravity Model, Pricing Models, Differential Pricing, Competitive Bidding, Bases for Differential Pricing, Revenue Management Process, Promotional Analysis. Promotional Effects, Promotional types and targets, Promotional Effects Model.

 

 

Old price: 1 500.00 Rs
Price: 1 320.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
Company MAXXmarketing GmbH
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