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Research for Marketing Decisions (Code: ou -11)

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Research for Marketing Decisions SOLVED PAPERS AND GUESS 

 

Product Details: Osmania University Research for Marketing Decisions SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2016-17

 

        RATING OF BOOK: EXCELLENT

 


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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

RESEARCH FOR MARKETING DECISIONS
 
Unit 1: Meaning and Importance of Marketing Research
Marketing Research, Marketing information system – Marketing Decision Support System – Research Design Introduction to Design of Experiments – Exploratory, causative, conclusive and experimental designs.
 
Unit 2: Marketing Research Process
Sources and methods of gathering marketing information – Respondents, Experiments, Simulation (as a Source of Data Generations) and Panels, Sampling design and sample size determination.
 
Measurement and scaling – Concept of measurement and scaling – Types of Scales - Nominal, Ordinal, Interval and Ratio Scales – Attitude scales Thurstone’s, Likert’s, Guttman’s, Semantic differential, Reliability and validity of a scales, Design of questionnaire.
 
Unit 3: Decision-Making Tools
Decision Theory – Decision-making under certainty, Risk, Uncertainty, Criteria of decision-making-pessimism, Realism, Optimism, Regret, Equiprobable, EMV, EOL, Cost and value of information, Determination of EVPI utility as a concept of decision-making. Decision tree analysis – Decision Tree – Sequential decision-making.
 
Unit 4: Non-Parametric Statistics in Research
McNemar, Sign Test – One and two samples, Run test, Wilcoxon matched pairs test, Mann-Whitney test, Kolmogorov-Simronov D test, Kruskal-Wallis tests.
 
Unit 5: Multi-Variate Analysis
Structural and functional methods – Factor analysis, Cluster analysis, Discriminate analysis, Conjoint analysis, Multi-Dimensional Scaling, Multiple Regression (Numerical with two independent variables).
 
Research report – preparation – and presentation – Oral and written presentation.
Old price: 450.00 Rs
Price: 320.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
Company MAXXmarketing GmbH
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