FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
SECTION-A
| Module |
Course Description |
Hrs. |
| I |
Introduction: Business Policy- Evolution, Vision andMission of a Firm, Difference between Business Policy and Strategic Management, Introduction to Strategic Management, Strategic Management Process. |
5 Hrs. |
| II |
Strategic Decision Making: Mintzberg’s Modes of Strategic Decision Making, Strategic Decision-Making Process, Strategic Planning Process. |
6 Hrs. |
| III |
Scanning the Environment: Identifying External Environmental Variables, Porter’s Approach to Industry Analysis. Internal Scanning – Resource Based Approach to Organizational Analysis, Value Chain Analysis, Scanning Functional Resources. |
5 Hrs. |
| IV |
Strategy Formulation- Situation Analysis and Business Strategy: Situation Analysis-SWOT Analysis; Business Strategy- Porter's Competitive Strategies. |
5 Hrs. |
| V |
Strategy Formulation- Corporate Strategy and Functional Strategy: Corporate Strategy-Directional Strategy, Portfolio Strategy, and Parenting Strategy, Functional Strategy and Strategic Choice. |
6 Hrs. |
| VI |
Strategy Implementation: Concept of Strategy Implementation, Stages of Strategy Development, Advanced Types of Organizational Structures, Organizing for Action, Staffing and Directing, Global Issues. |
5 Hrs. |
| VII |
Evaluation and Control: Evaluation and Control in Strategic Management, Measuring Performance, Strategic Information Systems, Problems in Measuring Performance, Guidelines for Strategic Control. |
5 Hrs. |
| VIII |
International Strategy: Identifying International Challenges and Opportunities, Choice of International Entry Modes, Strategic Competitive Outcomes, Risk in an International Environment. |
5 H |
