Ignou.de

Ignou Books , Notes , Study Material , Solved Papers

Consumer Behaviour & Market Research (Code: rtu -29)

New
Consumer Behaviour & Market Research
zoom Zoom image
Consumer Behaviour & Market Research Consumer Behaviour & Market Research Consumer Behaviour & Market Research
 

Consumer Behaviour & Market Research SOLVED PAPERS AND GUESS 

 

Product Details:Rajasthan Technical University Consumer Behaviour & Market Research SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2015

 

        RATING OF BOOK: EXCELLENT

 


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Rajasthan Technical University book solutions now mehta solutions brings top solutions for Rajasthan Technical University. this  contains previous year solved papers plus faculty important questions and answers specially for  Rajasthan Technical University .questions and answers are specially design specially for Rajasthan Technical University students .

 

Please note: All products sold on mbanotesindia.com  are brand new and 100% genuine

 

  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year

 

  PH: 09871409765 , 09899296811 FOR ANY problem

 

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

 

ECTION-A
 
Module-I: Consumer Behaviour                                       
Consumer Behaviour: Scope, Consumer Decision Making Models: Howard-Sheth, Engell Kollat-Blackwell and Nicosia Models of Consumer Decision-Making.
 
Module-II: Individual Determinants of Consumer Behaviour
 
Motivation, Personality, Consumer Perception, Concept and Elements of Perception, Consumer Learning and Involvement, Consumer Attitude.
 
Module-III: Social and Cultural Determinants                
Group Dynamics. Family and Reference Groups, Social Class. Values and Norms, Sub-Culture – Impact on Consumer Behaviour. Cross Cultural Consumer Behaviour.
 
Module-IV: Consumer Decision Making Process         
Personal Influence and Opinion Leadership: Process of Opinion Leadership. Impact of Firm’s Promotional Strategy. Diffusion of Innovations: Diffusion Process, Adoption Process.
 
Module-V: Basic Concepts of Marketing Research         
Marketing Research, Types of Market Research, Methods, Marketing Research Process.
 
Module-VI                                                                        
Defining Problem, Setting Research Objectives, Hypothesis Formulation, Sampling, Methods of Data Collection, Data Analysis, Testing Hypothesis and Report Writing.
 
 
Module-VII                                                                       
Advanced Data Analysis-I: Multiple Regression, Discriminant Analysis, Conjoint Analysis.
 
Advanced Data Analysis-II: Multi-Dimensional Scaling, Factor Analysis, Cluster Analysis.
 
Module-VIII: Applications of Marketing Research         
Sales Analysis, Market Potential Analysis, Sales Forecasting, Market Segmentation, Product Research: New Product Development Process, Test Marketing, Advertising Research: Media Research, Copy Testing, Brand Positioning, Motivation Research. International Marketing Research.
 
Old price: 450.00 Rs
Price: 320.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
Company MAXXmarketing GmbH
You are here: Home MBA Books Consumer Behaviour & Market Research