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Integrated Marketing Communication (Code: rtu -22)

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Integrated Marketing Communication SOLVED PAPERS AND GUESS 

 

Product Details:Rajasthan Technical University Integrated Marketing Communication SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2015

 

        RATING OF BOOK: EXCELLENT

 


ABOUT THE BOOK

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SECTION-A
 
Module
Course Description
Hrs.
I
Introduction: Overview of Marketing Communication, Role ofIMC in Marketing Process, Factors affecting the Marketing Communication Mix, Integrated Marketing Communication Tools, Models of Consumer Responses.
5 Hrs.
II
Advertising: Objectives of Advertising, Role of Advertising in the Marketing Process, Types of Advertising, Advertising Planning.
5 Hrs.
III
Advertising Budgeting and Advertising Agency:Advertising Budgeting Methods, Advertising Agency Functions and Types. Departmentalization and Remuneration, Criteria for Selecting the Agencies, Client-Agency Relationship.
5 Hrs.
IV
Creative Strategy: Creativity in Advertising, Creative Process, Creative Strategy-Appeals and Execution Styles, Advertising Copywriting, Copy Principles for Print Advertising and Broadcast Copy, Advertising Art-Layout-Functions and Types.
6 Hrs.
V
Media Planning and Scheduling: Overview of Media Planning, Establishing Media Objectives, Evaluation of Media Mix -Print, Broad Cast (T.V. & Radio), Cinema, Outdoor, Direct Mail and Internet, Developing and Implementing Media Strategies, Media Scheduling.
6 Hrs.
VI
Sales-Promotion, Direct Marketing, Personal:Selling: Sales-Promotion Objectives, Consumer-Oriented Sales Promotion Tools, Trade-Oriented Sales Promotion Tools, Designing the Sales Promotion Program. Direct Marketing Objectives, Benefits and Elements. Personal Selling Objectives, Strategy and Process.
6 Hrs.
VII
Event, Public Relations, Interactive Marketing:Key Elements of Events and Sponsorship, Concepts of Promotion and Pricing in Events. Public Relations Meaning, Objectives, Tools of Public Relations. Interactive Marketing and Social Media Marketing -Meaning, Components.
4 Hrs.
VIII
Monitoring, Evaluation and Control: Measuring the Effectiveness of the Promotional Program Evaluating the Social, Ethical and Economic Aspects of Advertising and Promotion.

 

 
Old price: 450.00 Rs
Price: 320.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
Company MAXXmarketing GmbH
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