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Retail Management & Franchising (Code: rtu -24)

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Retail Management & Franchising SOLVED PAPERS AND GUESS 

 

Product Details:Rajasthan Technical University Retail Management & Franchising SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2015

 

        RATING OF BOOK: EXCELLENT

 


ABOUT THE BOOK

FROM THE PUBLISHER

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

 

 

 
SECTION-A 
Module
Course Description
Hrs.
I
Overview of Retailing: Evolution of Indian Retail Industry, Importance of Retailing, Functions of Retailing, Retail Organisation and Retail Formats.
5 Hrs.
II
Research in Retailing and Retail Customer: Retail Research - Importance and Scope, Shopping Behaviour of Retail Customers. Retail Buying Process.
5 Hrs.
III
Store Location and Merchandise Management: Retail Store Location Strategies, Store Design and Layout, Types of Layout, Visual Merchandising and Atmospherics, Visual Merchandising Techniques, Elements of Merchandise Management.
7 Hrs.
IV
Marketing Strategies for Retailing: Retail market Strategies, Retail Marketing-Mix Strategies, Retail Pricing strategies, Retail Promotion Mix.
7 Hrs.
V
Managing Retail Business: Customer Relationship Management, Overview of Human Resource Management in Retail Organisation and Retail Information Systems. Retail Supply Chain Management.
6 Hrs.
VI
Store Management: Responsibilities of Store Manager, Problem at Retail Centers, Store Record and Accounting System - EDI and Bar Coding, Material Handling in Stores.
4 Hrs.
VII
Emergence of Organised Retailing: Organised Retailing and Online Retailing inIndia, Retailing in RuralIndia, FDI in Retailing, Role of IT in Retailing.
4 Hrs.
VIII
Franchising: Introduction to Franchising inIndia, Types of Franchising Agreements, Strengths and Weaknesses of Franchising, Key Franchising Agreements inIndia.
4 Hrs.
 
Old price: 450.00 Rs
Price: 320.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
Company MAXXmarketing GmbH
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