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Marketing Management (Code: mm BOOK)

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Marketing Management SOLVED PAPERS AND GUESS 

 

Product Details: Shivaji university  Marketing Management SOLVED PAPERS AND GUESS

Format: BOOK  question and answer fully solved

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2015-16

 

RATING OF BOOK: EXCELLENT

 


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other shivaji university mba book solutions now mehta solutions brings top solutions for shivaji university . this Marketing Management book contains previous year solved papers plus faculty important questions and answers specially for shivaji university  .questions and answers are specially design specially for shivaji university students .

 

Please note: All products sold on cbseignou.com  are brand new and 100% genuine

 

  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years important solved papers with guess and notes

 

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FULLY SOLVED BOOK

 

Marketing Management

 Unit 1. Basics of Marketing Introduction to marketing–Nature and scope of marketing, the core concepts of marketing, Company orientation towards market place, marketing environment: Micro
and Macro marketing environment, Marketing Planning and Marketing Planning process,
Forecasting and demand measurement
Unit 2. Market Segmentation and Consumer Behaviour
A. Market segmentation – Meaning and concept, benefits of segmentation, Bases for market segmentation – consumer goods market segmentation; industrial goods market segmentation, Market targeting - Selection of segments, Product positioning.
B. Consumer Behaviour – Meaning and definition of consumer behaviour, importance, Different buying roles, consumer buying decision process, factors influencing consumer behaviour.
Unit 3. Product & Pricing Strategy
A. Product decision and strategies – Meaning of product, Types of products, product mix decisions, product line decisions, Product life cycle concept, new product development, Branding and packaging decisions – Concept of Branding and packaging, advantages and disadvantages of branding and packaging, features and functions of packaging.
B. Pricing decision – Pricing objectives, pricing methods, factors influencing pricing decision, setting the price, price determination policies.
Unit 4. Promotion & Distribution Strategy
A. Integrated Marketing communication – Concept and role of IMC, Promotion mixAdvertising, personal selling, sales promotion and publicity, Factors affecting IMC mix, Marketing communication mix decisions: characteristics, factors and measurement. Advertising and publicity – 5 M’s of advertising. Personal selling – nature and process. Sales promotion – nature, importance and techniques.
B. Distribution Strategy- Importance of channels of distribution, Alternative channel of
distribution, channeldesign decision and channel management decision, selecting an
appropriate channel, Logistic management.

Old price: 450.00 Rs
Price: 315.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
Company MAXXmarketing GmbH
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