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Consumer Behaviour (Code: utu-18)

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Consumer Behaviour
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Consumer Behaviour  SOLVED PAPERS AND GUESS 

 

Product Details: Uttarakhand Technical University Consumer Behaviour SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2015

 

        RATING OF BOOK: EXCELLENT

 


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Consumer Behaviour
 
 
Unit-I
Introduction
Defining Consumer Behaviour; Reasons for Studying Behaviour, Applying Consumer Behaviour Knowledge; Scope of Consumer Behaviour; Market Segmentation; Bases of Segmentation, Criteria for Effective Targeting of Market Segments.
 
Unit-II
Consumer as an Individual
Consumer Motivation; Consumer Involvement, Personality and Self-concept; Perception, Consumer Learning and Memory, Attitudes and Changing Attitudes, Information Processing.
 
Unit-III
Consumer in Social and Cultural Settings
Reference Groups and Family Influences; Social Class, Cultural; Sub-cultural and Cross-cultural Influences on Consumer Behaviour; Personal Influences and Diffusion of Innovation; Impact of Media and Globalisation.
 
Unit-IV
Consumer Decision Process
Problem Recognition; Search and Evaluating; Purchasing Processes; Post-purchase Behaviour; Consumer Behaviour Models; Consumerism; Organisational Buying Behaviour.
 
Unit-V
Consumer Satisfaction
Measurement of Consumer Satisfaction and Dissatisfaction, Repeat Buying, Brand Switching and Loyalty, Opinion Leadership, Complaining Behaviour.
Old price: 450.00 Rs
Price: 320.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
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