MANAGEMENT PROGRAMME Term-End Examination
MS-6 : MARKETING FOR MANAGERS
December, 2015 Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : (i) Attempt any three questions from Section-A. (ii) Section-B is compulsory. (iii) All questions carry equal marks.
SECTION - A Explain the three additional elements in the marketing mix specifically required for services.
What is market segmentation ? Suggest suitable bases for segmenting the markets for the following products : (i) Toothpaste (ii) Biscuits
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