Ignou.de

December, 2012

MCO-06 : Marketing Management

1.  (a) "Marketing involves satisfaction of consumer needs." Comment.

(b) Outline the steps in marketing management process.

2.  Briefly explain various stages involved in the consumer buying decision process.

3.  "Marketing mix strategies should be different at different stages of a product life cycle (PLC)." Justify the statement.

4.  Discuss various objectives of pricing.           

5.  (a) Briefly explain the promotional packaging techniques used by marketers.

(b)         State the alternative strategies for pricing a new product and examine the conditions under which they are suitable.

6.  What do you mean by Promotion Mix ? Explain the various factors that affect promotion mix.

7.  (a) Differentiate between advertising and publicity. State various tools of generating

publicity.

(b) Differentiate between green marketing and social marketing. State various problems

associated with green marketing.

8.  Discuss various tasks performed by an efficient physical distribution system.

9.  (a) What is marketing environment ? Comment on the marketing environment in India.

(b) "Repositioning needs a continuous monitoring of the brand's performance in

the market." Comment.

June, 2013

MC0-06 : Marketing Management

1. What is marketing information system ? Explain the major components of marketing information system.

2. (a) State the requirements of an effective market segmentation.

(b) "Marketers use a number of alternative bases for positioning their products". Explain

these bases briefly.

3. Differentiate between product mix and product line. Discuss various product mix and product line strategies adopted by marketers.

4. Explain basic methods of price determination. 

5. (a) Explain briefly the various product-mix pricing strategies adopted by marketers.

(b) "Marketing communication plays an important role in company's overall marketing process". Comment.

6. (a) Identify various challenges faced by marketers in rural marketing.

(b) Briefly explain different budgeting methods under top-down approach.

7. Explain various steps involved in the personal selling process.

8. Channels of distribution are different for different products. Explain with reasons.

9. (a) State various types of buying behaviour situations.

(b) Define marketing and explain its implications for an emerging economy like India.